Monday, September 24, 2012

Goodwill Is Great, But It’s Not An Asset

          There are a couple definitions of goodwill. The first is “friendly disposition; benevolence; kindness (dictionary.com).” The second relating to commerce, from Webster is “the capitalized value of the excess of estimated future profits of a business over the rate of return on capital considered normal in the related industry.” I’m very fond of the thing described by the first definition, and I’m not much of a fan at all of the thing described by the second definition. Unfortunately, as I am an accountant by trade, and since I usually spend my time talking about things I don’t like, in this forum anyway, today we are going to talk about the second one.

           For your benefit, here is just a little background on goodwill in the accounting sense of the word to help expand the meaning of the definition. Goodwill is only recorded when a company purchases another company for an amount that is greater than what the fair market value of the company is decided to be. It is called goodwill because it feels like an amount given freely as it is in excess of what the market would demand for such a purchase. Previously, these amounts were recorded as an asset and then depreciated (expense recorded over time a period of time) over an estimated useful life. Now the generally accepted convention in the US is to continue to record it as an asset, and evaluate it on a regular basis for impairment, writing down the value, but never writing up, based on updated value forecasts.

          When first learning about the concept of goodwill I didn’t really have an issue, because I was just learning convention and kept being fed answers to goodwill questions like “that’s just how it is.” But after four years auditing I have begun to take up issue with the concept. Because for all the reasons we had to debate what an asset was and what a liability was, and why we had to break apart anything called an investment and anything that was appraised on a fair value basis to ensure that nothing was being recorded to the balance sheet that exceeded fair value, for some reason I found that none of the rules applied to goodwill. That goodwill was an amount in excess of fair market value, but this time for some reason it was still treated as an asset, and for some reason that was ok.